Expert session | Marketing homework help

Crisis Ready: How To Build An Invincible Brand

By: Melissa Agnes

In this video, you will learn the difference between crisis and issue and be able to define a situation as one or the other. You will also learn what it takes to effectively manage a crisis situation. By: Melissa Agnes

Link to the Expert Session:
https://youtu.be/6Zq-vLH-btk

  

In this write-up, you want imagine that you are teaching someone about this Expert and what you learned; you want to follow the following format:

· Introduction – Who was the Expert and why are they considered an expert

· Name the top 3 to 5 things the Expert chose to share – you need to explain WHY these things are important to content marketing 

· How can you imagine using one or two of these skills in your own work in content marketing? 

· Conclusion – Did you find this Expert session to be of value? Why or why not?
 

In this expert session, be sure to reference the following:

  • What is a crisis in terms of brand identity? What are some different types of crises?
  • What are some effective strategies content marketers can use to respond to or prevent crisis situations?
  • What mistakes can content marketers make when responding to crises? How do we avoid these?

Pages:
1-2 pages
Use this video only as your reference only no outside sources

Need your ASSIGNMENT done? Use our paper writing service to score better and meet your deadline.


Click Here to Make an Order Click Here to Hire a Writer