Please see the essay of attachment , that is important to the essay
1. What is driving CUMI’s success? Is it sustainable? Which part of it is transferable internationally
2. What is driving CUMI’s internationalization strategy? Specifically analyze the industry level drivers, as well as country level (India) drivers?
3. Evaluate CUMI’s Russian and South African ventures. What is the level of success in each of these two markets and what would you attribute the success or failure to?
Please ensure you address all the parts of each question. All the questions are of equal importance. You should use concepts and frameworks from international business and the information that is provided in the attachment file.